Red Hat Society® Annual Gala to be Sponsored by Always Discreet™ available at Walmart

The Red Hat Society announced new Always Discreet available in Walmart is the sponsor of its 2014 Golden Gate Gala in San Francisco, Aug. 21-24. The partnership will be celebrated during the opening ceremonies of the Society’s Gala which is expected to be attended by more than 1,000 Red Hat Society members.

“Always is a brand many women have grown to trust throughout the years and we are excited to support the launch of new Always Discreet available in Walmart. With this product, nothing can stand in the way of our fun, no matter our stage of life!”

The Gala coincides with the launch of new Always Discreet, a product specifically designed to revolutionize the way women manage their sensitive bladders. Always Discreet will be available in Walmart stores nationwide.

“We are honored to have the support of Always Discreet. We believe a woman should feel confident about any age,” said Debra Granich, Red Hat Society CEO. “The power of our brands can inspire, encourage and empower a sisterhood of women at all stages of life.”

The Red Hat Society Golden Gate Gala is one of the largest gatherings of women over 50 with members attending from 45 states and six different countries. As the proud sponsor of the Gala, Always Discreet available at Walmart will host a booth where Gala attendees will receive product samples, information and be encouraged to have candid conversations about sensitive bladders and other aging issues.

Known for wearing red hats and purple dresses, the Red Hat Society is largely comprised of the fastest growing demographic worldwide – the boomer generation. It is a global society offering women a community to connect through experiences and social events. Working with Always Discreet available at Walmart the brands can open the door for candid conversations on topics related to aging, like sensitive bladders.

According to a recent survey of the Red Hat Society Golden Gate Gala attendees, 75 percent say they enjoy socializing and other hobbies like dancing, traveling and shopping – the Red Hat Society’s official sport! Also, nearly 60 percent are embracing aging.

“The Red Hat Society is a perfect partner for us,” said Tim Marrin, P&G spokesperson. “Their members truly embrace aging and nothing gets in their way of having fun. Always Discreet available at Walmart champions this belief and encourages women of all ages to feel comfortable and confident in every situation.”

“We appreciate the partnership with Always Discreet,” said Emily Yost, Marketing Director of the Red Hat Society. “Always is a brand many women have grown to trust throughout the years and we are excited to support the launch of new Always Discreet available in Walmart. With this product, nothing can stand in the way of our fun, no matter our stage of life!”

For additional information regarding Red Hat Society, visit www.redhatsociety.com.

About Red Hat Society

The Red Hat Society® connects, empowers and transforms the lives of women approaching 50 and beyond through the power of fun and friendship. Women of any age are encouraged to join (those under 50 don a pink hat until they “REDuate”), emphasizing the value of cross-generational friendships and mentoring. For more information on the Red Hat Society®, visit www.redhatsociety.com.

About Procter & Gamble

P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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