Epom, a global provider of online ad serving and management solutions, has announced their Q2, 2014 results, reporting over 120B monthly impressions and new ad serving functionality.
According to the company’s official announcement, the volume of served ad impressions per month exceeded 120B in Q2, 2014 and is continuously growing. “Since we have added more servers and improved the system itself, the platform became much more scalable, and, of course, our client base worldwide is extending too”, Artur Rakytskyy, CTO of Epom explained.
As for Epom RTB traffic, its volume has exceeded 40B monthly impressions. In addition, Epom has also reported the launch of a wide range of features for clients, namely Transaction Tracking, Piggyback Tracking, deeper targeting (desktop & mobile-specific), and more precise ad optimization options. Moreover, the upgrade also concerned Epom APIs for different groups of platform users, such as the Epom Advertiser API.
According to Epom CEO Anton Ruin, the recent changes in functionality are a part of a complex functional upgrade program and there will be many more novelties introduced in Q3, 2014 – 2015.
”The world’s demands in digital marketing are changing extremely fast, hence the new dimensions in Epom development will become one of the key discussion topics at the upcoming DMEXCO 2014 in Cologne. During the conference everyone will be able to come to our stand, D-020 in Hall 6, and exchange their outlooks on the industry trends with our team members in person,” he said.
Established in 2010, Epom is a Kyiv based company that develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers.
Epom enables its users to run display, video, and mobile ads in one place, thus saving time, resources, and bringing more profit. Epom is a massively scalable platform suitable for any impressions volume that needs to be served.