Citigroup Initiates Coverage on The Rubicon Project Inc to Buy

Citigroup Initiates Coverage on The Rubicon Project Inc(NYSE:RUBI). The shares have been rated Buy. The rating by Citigroup was issued on Apr 11, 2016.

In a different note, Cantor Fitzgerald said it Initiates Coverage on The Rubicon Project Inc, according to a research note issued on Apr 4, 2016. The shares have been rated ‘Buy’ by the firm. On Feb 24, 2016, Oppenheimer said it Maintains its rating on The Rubicon Project Inc. In the research note, the firm Lowers the price-target to $23.00 per share. The shares have been rated ‘Outperform’ by the firm. On Feb 24, 2016, SunTrust Robinson Humphrey said it Maintains its rating on The Rubicon Project Inc. In the research note, the firm Lowers the price-target to $22.00 per share. The shares have been rated ‘Buy’ by the firm. Boenning & Scattergood said it Initiates Coverage on The Rubicon Project Inc, according to a research note issued on Feb 5, 2016. The shares have been rated ‘Outperform’ by the firm. Morgan Stanley said it Initiates Coverage on The Rubicon Project Inc, according to a research note issued on Jan 26, 2016. In the research note, the firm Announces the price-target to $15 per share. The shares have been rated ‘Equal-weight’ by the firm.

The Rubicon Project Inc (RUBI) shares turned negative on Fridays trading session with the shares closing down -0.54 points or -2.72% at a volume of 7,79,154. The pessimistic mood was evident in the company shares which never went considerably beyond the level of $19.85. The peak price level was also seen at $19.85 while the days lowest was $18.995. Finally the shares closed at $19.34. The 52-week high of the shares is $20 while the 52-week low is $11.72. According to the latest information available, the market cap of the company is $912 M.

The Rubicon Project Inc(RUBI) last announced its earnings results on Feb 23, 2016 for Fiscal Year 2015 and Q4.Company reported revenue of $83.73M. Analysts had an estimated revenue of $77.99M. Earnings per share were $0.72. Analysts had estimated an EPS of $0.33.

Several Insider Transactions has been reported to the SEC. On Mar 15, 2016, David Day (Chief Accounting Officer) sold 11,135 shares at $16.71 per share price.Also, On Feb 18, 2016, Todd L Tappin (CFO & COO) sold 5,625 shares at $12.38 per share price.On Feb 18, 2016, Gregory R Raifman (President) sold 7,031 shares at $12.39 per share price, according to the Form-4 filing with the securities and exchange commission.

The Rubicon Project Inc. is a technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers’ Websites and applications. Sellers of digital advertising use its platform for advertising while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers including Websites mobile applications and other digital media properties to sell advertising inventory; applications for buyers including advertisers agencies agency trading desks (ATDs) demand side platforms (DSPs) and ad networks to buy advertising inventory and a marketplace where such transactions are executed.

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