Large Inflow of Money Witnessed in Fitbit

Fitbit (NYSE:FIT): $1.88 million was the positive money flow into the stock on Wednesday and the up/down ratio of ticks was also in favor of the bulls at 1.2. The value of trades done on upticks was $11.26 million, whereas, trades done on downticks were valued at $9.39 million. Money flows are calculated as the dollar value of composite uptick trades minus the dollar value of downtick trades. large traders, also sometimes called as the smart money, block traded $2.12 million worth stocks on upticks, which is a bullish indication. The downticks accounted only for $0.28 million worth of block trades showing a lack of interest among the large traders to sell the stock down. The up/down ratio of 7.48 was strongly in favor of the bulls. The money flow in block trades was $1.84 million. Fitbit (NYSE:FIT) fell $0.03 traded at $11.97, a change of -0.25% over the previous day. The stock is -5.82% for the week.


In an insider trading activity, Missan Andy, officer (EVP, GC, & SECRETARY) of Fitbit Inc, unloaded 10,000 shares at an average price of $14.35 on June 6, 2016. The total amount of the transaction was worth $143,500, according to the disclosed information with the Securities and Exchange Commission in a Form 4 filing. Currently the company Insiders own 37.29% of Fitbit shares according to the proxy statements. In the past twelve weeks, the net percent change held by company insiders has changed by -6.67% . Institutional Investors own 46.86% of Fitbit shares. During last six month period, the net percent change held by insiders has seen a change of -96.05%.

Fitbit (NYSE:FIT): During Wednesdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $12.20 and $11.65 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $12.24. The buying momentum continued till the end and the stock did not give up its gains. It closed at $12.13, notching a gain of 1.08% for the day. The total traded volume was 8,059,489 . The stock had closed at $12.00 on the previous day.

Fitbit, Inc. (Fitbit) is a provider of health and fitness products. The Companys Fitbit platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights, and virtual coaching through fitness plans and interactive workouts. It offers a number of fitness products, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Charge, Fitbit Charge HR, Fitbit Surge and Aria. Its wrist-based and clippable devices automatically track users daily steps, calories burned, distance traveled, floors climbed, and active minutes and display real-time feedback to encourage them to become more active in their daily lives. Fitbit Premium is its membership that serves as an around the clock virtual personal trainer delivered to users through any Web browser. It operates FitStar, a provider of interactive video-based exercise experiences on mobile devices and computers.

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