Shares of Yum! Brands (NYSE:YUM) Sees Large Outflow of Money

Yum! Brands (NYSE:YUM) : Money flow in the Yum! Brands (NYSE:YUM) stock was negative (1.04 million) on Wednesday, which shows that the investors used the strength in the stock price to reduce their holdings. The total traded value on upticks was $2.64 million, compared to $3.68 million on downticks. The total uptick to downtick ratio was 0.72, indicating the underlying weakness in the stock. Even in block trades, money flow was negative ($1.32 million), indicating selling on the strength. Downtick transaction value in block trades amounted to $1.32 million, indicating persistent selling. Yum! Brands (NYSE:YUM) traded $0.59 higher at $81.79 gaining 0.73% over the previous days close.


In an insider trading activity, Eaton Roger G., officer (CEO, KFC) of Yum Brands Inc, unloaded 26,282 shares at an average price of $85.55 on June 23, 2016. The total amount of the transaction was worth $2,248,425, according to the disclosed information with the Securities and Exchange Commission in a Form 4 filing. Currently the company Insiders own 7.38% of Yum! Brands shares according to the proxy statements. Institutional Investors own 77.62% of Yum! Brands shares. During last six month period, the net percent change held by insiders has seen a change of -4.76%.

The company shares have dropped -11.44% from its 1 Year high price. On Jul 2, 2015, the shares registered one year high at $92.42 and the one year low was seen on Feb 11, 2016. The 50-Day Moving Average price is $82.27 and the 200 Day Moving Average price is recorded at $77.09. Yum! Brands (NYSE:YUM): During Wednesdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $82.01 and $81.58 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $82.82. The buying momentum continued till the end and the stock did not give up its gains. It closed at $82.64, notching a gain of 1.77% for the day. The total traded volume was 3,026,999 . The stock had closed at $81.20 on the previous day.

YUM! Brands, Inc. (YUM) is engaged in restaurant business. YUM develops, operates, franchises and licenses a system of both traditional and non-traditional Quick Service Restaurants (QSR), which prepare, package and sell a menu of food items. YUM operates in five segments: YUM China, which includes all operations in mainland China; YUM India, which includes all operations in India, Bangladesh, Nepal and Sri Lanka; The KFC Division, which includes all operations of the KFC concept outside of China Division and India Division; The Pizza Hut Division, which includes all operations of the Pizza Hut concept outside of China Division and India Division; and the Taco Bell Division , which includes all operations of the Taco Bell concept outside of India Division. Its three Concepts focus on the chicken, pizza and Mexican-style food categories. The Company operates approximately 41,000 restaurants in approximately 125 countries and territories.

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