Brokerage Firm Rating on Fitbit (FIT)

Fitbit (FIT) : The consensus on Fitbit (FIT) based on 23 analyst recommendation on the company stock is 2.04, which is interpreted as a Buy recommendation. Zacks Investment Research has issued a rank of 3 which endorses a Hold on the stock. However, 10 brokers have a differing view as they consider the stock to be a Strong Buy at current levels. 2 analyst believes that the stock is a Buy, which can produce decent returns in the future. 11 experts consider that the stocks earnings and the quoted price is in harmony, hence, they give it a Hold rating.

Fitbit (FIT) : 16 investment research analysts covering Fitbit (FIT) have an average price target of $21.06 for the near short term. The highest target price given by the Brokerage Firm to the stock is $32 and the lowest target is $14 for the short term. Analysts expect the variance to be within $4.89 of the average price.


For the current week, the company shares have a recommendation consensus of Buy. Fitbit (NYSE:FIT): The stock opened at $15.04 on Thursday but the bulls could not build on the opening and the stock topped out at $15.18 for the day. The stock traded down to $14.89 during the day, due to lack of any buying support eventually closed down at $14.90 with a loss of -0.93% for the day. The stock had closed at $15.04 on the previous day. The total traded volume was 4,816,995 shares.

In a related news, The Securities and Exchange Commission has divulged that Missan Andy, officer (EVP, GC, & SECRETARY) of Fitbit Inc, had unloaded 15,000 shares at an average price of $15 in a transaction dated on August 3, 2016. The total value of the transaction was worth $225,000.

Fitbit, Inc. (Fitbit) is a provider of health and fitness products. The Companys Fitbit platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights, and virtual coaching through fitness plans and interactive workouts. It offers a number of fitness products, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Charge, Fitbit Charge HR, Fitbit Surge and Aria. Its wrist-based and clippable devices automatically track users daily steps, calories burned, distance traveled, floors climbed, and active minutes and display real-time feedback to encourage them to become more active in their daily lives. Fitbit Premium is its membership that serves as an around the clock virtual personal trainer delivered to users through any Web browser. It operates FitStar, a provider of interactive video-based exercise experiences on mobile devices and computers.

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