The mobile network Verizon Communications Inc. (NYSE: VZ) has informed the Federal Communications Commission regarding its new service before introducing it in order to allay worries.
Based on the Multichannel News report, before Verizon unveiled FreeBee, which is a new sponsored content service, it has notified the Federal Communications Commission (FCC) in order to make sure that its service meets the regulations of the organization. The mobile network has stated that it is typical for firms to go to the FCC and inform them, before rolling out a service. The regulatory body has also confirmed that they are in talks with Verizon.
In addition, the FCC has also pointed out that it will give advice to companies about whether the new services being provided meet the requirements of Net Neutrality. Yet, the government entity did not state whether recommendations had been given to the mobile network and did not also mention any details about the timetable regarding giving direction to firms.
The Federal Communications Commission has been having regular talks with carriers about their sponsored content and their zero rating plans, as well as how these impacts Open Internet regulations. At present, the regulatory agency takes a case-by-case methodology in making a decision if new offers have an effect on Net Neutrality, which follows that content producers have a fair share of customers, with prioritizing prohibited as well as no blockages.
The FCC has investigated and evaluated services being offered, such as the sponsored data plans of AT&T and Binge On of T-Mobile. This course of action was performed after the chairman of the government agency has given a comment that offerings, such as Binge On were particularly what the industry needs for competition and innovation. This has annoyed Net Neutrality activists after the FCC has given the go signal for the program.
Verizon’s FreeBee service allows content producers to give payment for data charges that subscribers of Verizon will be charged when they view or download the provider’s content, called “zero-rating.” The mobile network is offering two kinds of services, namely the regular FreeBee Data and the FreeBee Data 360. Content providers will also have the chance to be given data about content popularity, view count, as well as conversion rates.
The FreeBee Data 360 service enables content providers to give users with all or just some of their mobile content. Customers will not have to pay for data usage when they are downloading or viewing the provider’s content, and the billing will be performed on a per-gigabyte model of the amount of data that has been utilized. Verizon’s new service will be unveiled on Tuesday.
On the other hand, the Regular FreeBee data enables content producers to promote specific consumer actions on a per-click basis. This allows users to listen to audio streams, watch video clips, as well as download applications. The billing is also performed on a per-click basis, and a beta test is anticipated to be launched in Jan. 25, 2016. Nearly 1,000 subscribers have registered for the beta test and publishers, including Gamedayand AOL will cater mobile content during this test phase.