Citigroup Initiates Coverage on Rocket Fuel Inc to Sell

Citigroup Initiates Coverage on Rocket Fuel Inc(NASDAQ:FUEL). The shares have been rated Sell. The rating by Citigroup was issued on Apr 11, 2016.

Rocket Fuel Inc (FUEL) shares turned negative on Fridays trading session with the shares closing down -0.03 points or -1.02% at a volume of 1,65,176. The pessimistic mood was evident in the company shares which never went considerably beyond the level of $2.99. The peak price level was also seen at $2.99 while the days lowest was $2.86. Finally the shares closed at $2.92. The 52-week high of the shares is $9.66 while the 52-week low is $2.61. According to the latest information available, the market cap of the company is $127 M.

Rocket Fuel Inc(FUEL) last announced its earnings results on Feb 24, 2016 for Fiscal Year 2015 and Q4.Company reported revenue of $125.40M. Analysts had an estimated revenue of $119.43M. Earnings per share were $-0.04. Analysts had estimated an EPS of $-0.19.

Several Insider Transactions has been reported to the SEC. On Apr 24, 2015, Richard A. Frankel (Co-Founder and President) sold 12,000 shares at $8.96 per share price.Also, On Mar 23, 2015, Joann Covington (VP, General Counsel, CPO) sold 3,000 shares at $10.01 per share price.

Rocket Fuel Inc. is a technology company that has developed an artificial intelligence (AI) and big data-driven predictive modeling and automated decision-making platform. The Company’s technology is designed to address the needs of markets in which the volume and speed of information render real-time human analysis infeasible. It is focused on the digital advertising market that faces these challenges. The Company’s media-buying platform which it refer to as its Demand-Side Platform (DSP) is available to advertising agencies and advertisers as a managed service offering whereby it manages advertising campaigns on behalf of an advertiser and through a self-service offering whereby an agency or advertiser licenses its technology to manage its own advertising campaigns. Its AI system purchases ad spots or impressions one at a time on these exchanges to create portfolios of impressions designed to optimize the goals of its advertisers.

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Rocket Fuel Inc - Is it time to Sell?

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