Rubicon Project, Inc. (RUBI) Files Form 4 Insider Selling : Lisa L Troe Sells 2,150 Shares

Rubicon Project, Inc. (RUBI): Lisa L Troe , director of Rubicon Project, Inc. sold 2,150 shares on Apr 15, 2016. The Insider selling transaction was reported by the company on Apr 19, 2016 to the Securities and Exchange Commission. The shares were sold at $19.20 per share for a total value of $41,280.00 , the company said in a SEC Form 4 Filing.

Other Insider transactions have been reported by the company according to SEC Form 4, on Apr 18, 2016, Todd L Tappin (CFO & COO) sold 211,732 shares at $19.65 per share price.On Mar 15, 2016, David Day (Chief Accounting Officer) sold 11,135 shares at $16.71 per share price.Also, On Feb 18, 2016, Gregory R Raifman (President) sold 7,031 shares at $12.39 per share price.On Nov 17, 2015, Brian W Copple (General Counsel and Secretary) sold 2,800 shares at $14.69 per share price.

The Rubicon Project Inc: On Monday, Apr 18, 2016 heightened volatility was witnessed in The Rubicon Project Inc which led to swings in the share price. The shares opened for trading at $19.35 and hit $19.69 on the upside , eventually ending the session at $19.58, with a gain of 1.24% or 0.24 points. The heightened volatility saw the trading volume jump to 3,80,149 shares. The 52-week high of the share price is $20 and the company has a market cap of $924 M . The 52-week low of the share price is at $11.72.

The Rubicon Project Inc Money Flow Index Chart

Company has been under the radar of several Street Analysts.The Rubicon Project Inc is Initiated by Citigroup to Buy and the brokerage firm has set the Price Target at $26. The Rating was issued on Apr 12, 2016.The Rubicon Project Inc is Initiated by Cantor Fitzgerald to Buy. The Rating was issued on Apr 5, 2016.The Rubicon Project Inc is Reiterated by RBC Capital Mkts to Outperform while Lowering the Price Target of the company shares to $ 22 from a previous price target of $26 . The Rating was issued on Feb 24, 2016.The Rubicon Project Inc is Initiated by Morgan Stanley to Equal-Weight. The Rating was issued on Jan 26, 2016.

Currently the company Insiders own 29.3% of The Rubicon Project Inc shares according to the proxy statements.In the past twelve weeks, the net percent change held by company insiders has changed by -12.15%.Institutional Investors own 59.6% of The Rubicon Project Inc shares.During last six month period, the net percent change held by insiders has seen a change of -1.95%.

The Rubicon Project Inc. is a technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers’ Websites and applications. Sellers of digital advertising use its platform for advertising while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers including Websites mobile applications and other digital media properties to sell advertising inventory; applications for buyers including advertisers agencies agency trading desks (ATDs) demand side platforms (DSPs) and ad networks to buy advertising inventory and a marketplace where such transactions are executed.

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The Rubicon Project Inc - Is it time to Sell?

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