The Rubicon Project Inc (RUBI) is Initiated by Citigroup to Buy, Price Target at $26

The Rubicon Project Inc (RUBI) was Initiated by Citigroup to “Buy” and the brokerage firm has set the Price Target at $26. Citigroup advised their investors in a research report released on Apr 12, 2016.

Many Wall Street Analysts have commented on The Rubicon Project Inc. Citigroup Initiated The Rubicon Project Inc on Apr 12, 2016 to “Buy”, Price Target of the shares are set at $26.The Rubicon Project Inc was Initiated by Cantor Fitzgerald to “Buy” on Apr 5, 2016. Shares were Reiterated by RBC Capital Mkts on Feb 24, 2016 to “Outperform” and Lowered the Price Target to $ 22 from a previous price target of $26 .

On the company’s financial health, The Rubicon Project Inc reported $0.72 EPS for the quarter, beating the analyst consensus estimate by $ 0.39 according to the earnings call on Feb 23, 2016. Analyst had a consensus of $0.33. The company had revenue of $83.70 million for the quarter, compared to analysts expectations of $79.45 million. The company’s revenue was up 100.2% compared to the same quarter last year. During the same quarter in the previous year, the company posted $0.25 EPS.

The Rubicon Project Inc closed down -0.05 points or -0.27% at $18.6 with 3,37,049 shares getting traded on Monday. Post opening the session at $18.72, the shares hit an intraday low of $18.45 and an intraday high of $18.88 and the price fluctuated in this range throughout the day.Shares ended Monday session in Red.

In a different news, on Mar 15, 2016, David Day (Chief Accounting Officer) sold 11,135 shares at $16.71 per share price. According to the SEC, on Feb 18, 2016, Todd L Tappin (CFO & COO) sold 5,625 shares at $12.38 per share price. On Feb 18, 2016, Gregory R Raifman (President) sold 7,031 shares at $12.39 per share price, according to the Form-4 filing with the securities and exchange commission.

The Rubicon Project Inc. is a technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers’ Websites and applications. Sellers of digital advertising use its platform for advertising while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers including Websites mobile applications and other digital media properties to sell advertising inventory; applications for buyers including advertisers agencies agency trading desks (ATDs) demand side platforms (DSPs) and ad networks to buy advertising inventory and a marketplace where such transactions are executed.

The Rubicon Project Inc

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