Rubicon Project, Inc. (RUBI) Files Form 4 Insider Selling : Todd L Tappin Sells 54,927 Shares

Rubicon Project, Inc. (RUBI): Todd L Tappin , CFO & COO of Rubicon Project, Inc. sold 54,927 shares on May 16, 2016. The Insider selling transaction was reported by the company on May 17, 2016 to the Securities and Exchange Commission. The shares were sold at $14.19 per share for a total value of $778,064.44 , the company said in a SEC Form 4 Filing.

Other Insider transactions have been reported by the company according to SEC Form 4, on May 17, 2016, David Day (Chief Accounting Officer) sold 10,819 shares at $14.22 per share price.On Apr 29, 2016, Todd L Tappin (CFO & COO) sold 12,368 shares at $19.47 per share price.Also, On Apr 19, 2016, Lisa L Troe (director) sold 2,150 shares at $19.20 per share price.On Feb 18, 2016, Gregory R Raifman (President) sold 7,031 shares at $12.39 per share price.

The Rubicon Project Inc (RUBI) witnessed a volatile trading activity on Monday May 16, 2016 and eventually ended flat at 0.00% or 0 points without letting the bulls or bears take much advantage. The trading began at $14.3 and reached the intraday high at $14.3887. The bulls started the profit booking and pushed the shares to intraday low of $13.97. The trading session was marked by a volume range of 9,84,335 shares exchanging hands. The 52-week high of the shares is $20.37 and the 52-week low is $11.72. The market cap of the company stands at $694 M and there are 4,84,63,415 shares in public circulation.

The Rubicon Project Inc Money Flow Index Chart

Company has been under the radar of several Street Analysts.The Rubicon Project Inc is Initiated by Citigroup to Buy and the brokerage firm has set the Price Target at $26. The Rating was issued on Apr 12, 2016.The Rubicon Project Inc is Initiated by Cantor Fitzgerald to Buy. The Rating was issued on Apr 5, 2016.The Rubicon Project Inc is Reiterated by RBC Capital Mkts to Outperform while Lowering the Price Target of the company shares to $ 22 from a previous price target of $26 . The Rating was issued on Feb 24, 2016.

The Rubicon Project Inc. is a technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers’ Websites and applications. Sellers of digital advertising use its platform for advertising while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers including Websites mobile applications and other digital media properties to sell advertising inventory; applications for buyers including advertisers agencies agency trading desks (ATDs) demand side platforms (DSPs) and ad networks to buy advertising inventory and a marketplace where such transactions are executed.

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