Large Inflow of Money Witnessed in Elizabeth Arden

Elizabeth Arden (NASDAQ:RDEN) : Investors lapped up stocks on upticks to the tune of $1.41 million in the Wednesdays trading session. The trading value on downticks was comparatively at $0.94 million and the uptick to downtick ratio of 1.5 indicates continuous buying by the bulls. The net money flow into the stock was $0.47 million. The block trades were dominated by the bulls with a healthy 4.81, uptick to downtick ratio. Only $0.21 million worth of trades exchanged hands on downticks showing the reluctance of the large traders to part with their holdings. Upticks saw transactions worth $1.02 clearly indicating buying by large investors. The total money flow for block trades stood at $0.81 million, which is a positive for the stock in the long-term. Elizabeth Arden (NASDAQ:RDEN) fell $0.03 during the day at $13.75, a drop of -0.22% over the previous days close. However, for the week, the stock is -0.36%, compared to the previous week.


In an insider trading activity, According to the information disclosed by the Securities and Exchange Commission in a Form 4 filing, the officer (President, International) of Elizabeth Arden Inc, Lauzat Eric, had purchased 5,000 shares in a transaction dated on March 3, 2016. The transaction was executed at $6 per share with total amount equaling $30,000. Currently the company Insiders own 15.2% of Elizabeth Arden shares according to the proxy statements. Institutional Investors own 79.69% of Elizabeth Arden shares. During last six month period, the net percent change held by insiders has seen a change of 6.78%.

The company shares have dropped -1.64% from its 1 Year high price. On Jul 1, 2015, the shares registered one year high at $14.31 and the one year low was seen on Feb 5, 2016. The 50-Day Moving Average price is $10.15 and the 200 Day Moving Average price is recorded at $8.66. Elizabeth Arden (NASDAQ:RDEN): The stock opened at $13.87 on Wednesday but the bulls could not build on the opening and the stock topped out at $13.97 for the day. The stock traded down to $13.70 during the day, due to lack of any buying support eventually closed down at $13.72 with a loss of -0.44% for the day. The stock had closed at $13.78 on the previous day. The total traded volume was 996,599 shares.

Elizabeth Arden, Inc. is a global beauty products company with a portfolio of fragrance, skin care and cosmetics brands. The Companys product portfolio includes Elizabeth Arden Brand, such as the Elizabeth Arden skin care brands (Visible Difference, Ceramide, Prevage, Eight Hour Cream, Superstart and Elizabeth Arden Pro), Elizabeth Arden branded lipstick, foundation and other color cosmetics products and Elizabeth Arden fragrances (Red Door, 5th Avenue, Elizabeth Arden Green Tea and UNTOLD); designer fragrances, which include Juicy Couture, John Varvatos, and Wildfox Couture; Heritage Fragrances, such as Curve, Elizabeth Taylor, Britney Spears, Halston, Ed Hardy, Geoffrey Beene, Alfred Sung, Giorgio Beverly Hills, Lucky, PS Fine Cologne, White Shoulders, BCBGMAXAZRIA, Rocawear and Jennifer Aniston, and celebrity fragrances, which include the fragrance brands of Justin Bieber, Mariah Carey, Nicki Minaj and Taylor Swift. Its operating segments include North America and International.

Leave a Reply

Get Pre-Market Alerts!

Get Pre-Market Analysts' Upgrades, Downgrades, Earnings & Initiations with our FREE daily email newsletter.