Large Inflow of Money Witnessed in Scripps Networks Interactive Inc

Scripps Networks Interactive Inc (NYSE:SNI) : The money flow analysis of Scripps Networks Interactive Inc (NYSE:SNI) indicates a $1.16 million of outflow was on downticks, whereas, the investors on Wednesday gobbled up stocks worth $1.57 million on upticks. The ratio between the upticks and downticks was clearly in favor of the bulls at 1.36 and so was the total money flow at $0.42 million. The bulls lapped up $0.01 million worth of block trades on upticks. The money flow was $0.01 million in block trades, underlining the interest of the bulls in the stock even when the stock was declining.However, the price action shows that the bears had an upper hand in the stock of Scripps Networks Interactive Inc (NYSE:SNI), pushing it down by -0.24% for the day. The stock slid $0.15 and traded at $60.02 during the day. Nonetheless, the stock is -0.19% over the previous weeks close.


In an insider trading activity, Hale Mark S, officer (EVP, Global Operations & CTO) of Scripps Networks Interactive, Inc., unloaded 8,118 shares at an average price of $64.65 on May 13, 2016. The total amount of the transaction was worth $524,829, according to the disclosed information with the Securities and Exchange Commission in a Form 4 filing. Currently the company Insiders own 2.3% of Scripps Networks Interactive Inc shares according to the proxy statements. In the past twelve weeks, the net percent change held by company insiders has changed by -31.15% . Institutional Investors own 67.32% of Scripps Networks Interactive Inc shares. During last six month period, the net percent change held by insiders has seen a change of -40.6%.

The company shares have dropped -10.28% from its 1 Year high price. On Jul 2, 2015, the shares registered one year high at $68.45 and the one year low was seen on Sep 29, 2015. The 50-Day Moving Average price is $63.63 and the 200 Day Moving Average price is recorded at $61.06. Scripps Networks Interactive Inc (NYSE:SNI): During Wednesdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $60.21 and $59.89 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $61.03. The buying momentum continued till the end and the stock did not give up its gains. It closed at $60.97, notching a gain of 1.35% for the day. The total traded volume was 674,969 . The stock had closed at $60.16 on the previous day.

Scripps Networks Interactive, Inc. (SNI) is a developer of lifestyle-oriented content for linear and interactive video platforms, including television and the Internet brands. The Company manages its operations through its Lifestyle Media segment. Lifestyle Media includes its six national television networks, HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country. HGTV focuses on decorating, interior design, home remodeling, landscape design and real estate topics. Food Network programming content includes food-related topics. Travel Channel is a travel multi-media brand. DIY Network provides entertaining and informational programming content. Cooking Channel programming focuses on food information and instructional cooking. Great American Country offers the country music experience, music performance specials, live concerts and country music videos.

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