Price Target Update on J.C. Penney Company Holding Company (NYSE:JCP)

J.C. Penney Company Holding Company (NYSE:JCP) : The most positive equity analysts on J.C. Penney Company Holding Company (NYSE:JCP) expects the shares to touch $19, whereas, the least positive believes that the stock will trade at $5 in the short term. The company is covered by 16 Wall Street Brokerage Firms. The average price target for shares are $10.72 with an expected fluctuation of $3.69 from the mean.

Other Equity analysts have also commented on the company shares. In a research note released to the investors, Morgan Stanley maintains its rating on J.C. Penney Company Holding Company (NYSE:JCP).The analysts at the brokerage house have a current rating of Underweight on the shares. In a recent information released to the investors, Morgan Stanley lowers the new price target from $8 per share to $7.5 per share. The rating by the firm was issued on May 16, 2016.

J.C. Penney Company Holding Company (NYSE:JCP): stock turned positive on Thursday. Though the stock opened at $8.48, the bulls momentum made the stock top out at $8.865 level for the day. The stock recorded a low of $8.46 and closed the trading day at $8.55, in the green by 1.54%. The total traded volume for the day was 15,558,846. The stock had closed at $8.42 in the previous days trading.

The company shares have dropped -4.21% from its 1 Year high price. On Mar 8, 2016, the shares registered one year high at $11.99 and the one year low was seen on Jan 20, 2016. The 50-Day Moving Average price is $8.10 and the 200 Day Moving Average price is recorded at $8.55. On the companys insider trading activities, According to the information disclosed by the Securities and Exchange Commission in a Form 4 filing, the director of J C Penney Co Inc, Tysoe Ronald W, had purchased 25,000 shares in a transaction dated on May 17, 2016. The transaction was executed at $7.24 per share with total amount equaling $181,000.

J. C. Penney Company, Inc. (JCPenney) is a holding company. The Companys operating subsidiary is J. C. Penney Corporation, Inc. (JCP). The Companys business consists of selling merchandise and services to consumers through its department stores and Website at, which utilizes applications for desktop, mobile and tablet devices. The Companys online customer purchases by direct shipment to the customer from its distribution facilities and stores or from its suppliers warehouses and by in store customer pick up. The Company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JCPenney and home furnishings. The Companys department stores provide its customers with services, such as styling salon, optical, portrait photography and custom decorating.

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