Rocket Fuel (NASDAQ:FUEL) reported a rise of 5.3% or 235,210 shares in its short interest. The short figure came in at 17.1% of the total floats. The average daily volume of 272,723 shares suggests that the days to cover 4,691,914 short positions, as on June 15,2016, will be 17. On May 31,2016, the short interest was 4,456,704 shares. The information was released by Financial Industry Regulatory Authority, Inc (FINRA) on June 24th after market close.
Rocket Fuel (NASDAQ:FUEL): The stock opened at $2.17 on Friday but the bulls could not build on the opening and the stock topped out at $2.24 for the day. The stock traded down to $2.12 during the day, due to lack of any buying support eventually closed down at $2.21 with a loss of -2.21% for the day. The stock had closed at $2.26 on the previous day. The total traded volume was 2,735,186 shares.
The company shares have dropped -72.95% from its 1 Year high price. On Jun 30, 2015, the shares registered one year high at $8.32 and the one year low was seen on Jun 24, 2016. The 50-Day Moving Average price is $2.44 and the 200 Day Moving Average price is recorded at $3.00.
Rocket Fuel (NASDAQ:FUEL) has tumbled 3.49% during the past week and has dropped 13.67% in the last 4 week period. The stocks are negative as compared to the S&P 500 for the past week with a loss of 1.89%. Rocket Fuel (NASDAQ:FUEL) has underperformed the index by 11.06% in the last 4 weeks. Investors should watch out for further signals and trade with caution.
Rocket Fuel Inc. is a technology company that has developed an artificial intelligence (AI) and big data-driven predictive modeling and automated decision-making platform. The Companys technology is designed to address the needs of markets in which the volume and speed of information render real-time human analysis infeasible. It is focused on the digital advertising market that faces these challenges. The Companys media-buying platform, which it refer to as its Demand-Side Platform (DSP) is available to advertising agencies and advertisers as a managed service offering, whereby it manages advertising campaigns on behalf of an advertiser, and through a self-service offering, whereby an agency or advertiser licenses its technology to manage its own advertising campaigns. Its AI system purchases ad spots, or impressions, one at a time, on these exchanges to create portfolios of impressions designed to optimize the goals of its advertisers.