Short Term Price Target on Reynolds American Inc (RAI)

Reynolds American Inc (NYSE:RAI) : Currently there are 7 street experts covering Reynolds American Inc (NYSE:RAI) stock. The most bullish and bearish price target for the stock is $58 and $48 respectively for the short term. The average price target of all the analysts comes to $54.14. The estimated standard deviation from the target is $3.53.

Shares of Reynolds American Inc. rose by 6.08% in the last five trading days and 8.71% for the last 4 weeks. Reynolds American Inc. is up 8.04% in the last 3-month period. Year-to-Date the stock performance stands at 18.8%. Also, Berenberg initiates coverage on Reynolds American Inc (NYSE:RAI). Berenberg has a Hold rating on the shares. The rating by the firm was issued on June 14, 2016.

Reynolds American Inc (NYSE:RAI) : 4 brokerage houses believe that Reynolds American Inc (NYSE:RAI) is a Strong Buy at current levels. 1 Analyst considers the fundamentals to be worthy of a Buy recommendation. 3 analysts believe that the current prices are in a balance with the stocks fundamentals, hence they propose Hold on Reynolds American Inc (NYSE:RAI). Zacks Investment Research suggests a Buy with a rank of 2. 1 analysts perceive the stock to be overvalued at the existing levels, hence their call is to Sell the stock.The median of all the 9 Wall Street Analysts endorse the stock as a Buy with a rating of 2.11.

Reynolds American Inc (NYSE:RAI): During Thursdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $53.13 and $52.95 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $53.99. The buying momentum continued till the end and the stock did not give up its gains. It closed at $53.93, notching a gain of 1.97% for the day. The total traded volume was 5,304,597 . The stock had closed at $52.89 on the previous day.

In an insider trading activity, Cameron Susan M., director officer (President and CEO) of Reynolds American Inc, unloaded 105,766 shares at an average price of $49.88 on May 9, 2016. The total amount of the transaction was worth $5,275,608, according to the disclosed information with the Securities and Exchange Commission in a Form 4 filing.

Reynolds American Inc. (RAI) is a holding company. The Company operates through three segments: RJR Tobacco, American Snuff and Santa Fe. The RJR Tobacco segment consists principally of the primary operations of R. J. Reynolds Tobacco Company. The American Snuff segment consists of the primary operations of American Snuff Co. The Santa Fe segment consists of the domestic operations of Santa Fe Natural Tobacco Company Inc. (SFNTC). The Companys wholly owned subsidiaries include R. J. Reynolds Tobacco Company, American Snuff Company, LLC (American Snuff Co.), Lorillard, Inc., Santa Fe Natural Tobacco Company, Inc. (SFNTC), R. J. Reynolds Vapor Company (RJR Vapor), Niconovum USA, Inc. and Niconovum AB.

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