Analyst Rating Update on J.C. Penney Company Holding Company (JCP)

J.C. Penney Company Holding Company (JCP) : Zacks Investment Research ranks J.C. Penney Company Holding Company (JCP) as 3, which is a Hold recommendation. 8 research analysts consider that the stocks fundamentals point to a bright future, hence they rate the stock as a Strong Buy. 3 more believe that the stock has more downside risks, hence they propose a Strong Sell. A total of 6 analysts believe that the stock has a limited upside, hence they advise a Hold. The average broker rating of 17 research analysts is 2.41, which indicates as a Buy.

J.C. Penney Company Holding Company (JCP) : The highest short term price target forecast on J.C. Penney Company Holding Company (JCP) is $19 and the lowest target price is $7. A total of 14 equity analysts are currently covering the company. The average price of all the analysts is $11.18 with a standard deviation of $3.59.

Company shares have received an average consensus rating of Hold for the current week Also, Morgan Stanley maintains their rating on the shares of J.C. Penney Company Holding Company (NYSE:JCP). The current rating of the shares is Underweight. Equity Analysts at the Firm lowers the price target to $7.5 per share from $8 per share. The rating by the firm was issued on May 16, 2016.


J.C. Penney Company Holding Company (NYSE:JCP): The stock opened at $8.90 on Wednesday but the bulls could not build on the opening and the stock topped out at $9.14 for the day. The stock traded down to $8.50 during the day, due to lack of any buying support eventually closed down at $9.13 with a loss of -1.62% for the day. The stock had closed at $9.28 on the previous day. The total traded volume was 20,489,206 shares.

J. C. Penney Company, Inc. (JCPenney) is a holding company. The Companys operating subsidiary is J. C. Penney Corporation, Inc. (JCP). The Companys business consists of selling merchandise and services to consumers through its department stores and Website at, which utilizes applications for desktop, mobile and tablet devices. The Companys online customer purchases by direct shipment to the customer from its distribution facilities and stores or from its suppliers warehouses and by in store customer pick up. The Company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JCPenney and home furnishings. The Companys department stores provide its customers with services, such as styling salon, optical, portrait photography and custom decorating.

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