Analyst Rating Update on Reynolds American Inc (RAI)

Reynolds American Inc (RAI) : The consensus on Reynolds American Inc (RAI) based on 9 analyst recommendation on the company stock is 2.11, which is interpreted as a Buy recommendation. Zacks Investment Research has issued a rank of 4 which endorses a Sell on the stock. However, 4 brokers have a differing view as they consider the stock to be a Strong Buy at current levels. 1 analyst believes that the stock is a Buy, which can produce decent returns in the future. 3 experts consider that the stocks earnings and the quoted price is in harmony, hence, they give it a Hold rating. 1 analyst also believes that the downside risk to the stock is higher and suggests a Sell on Reynolds American Inc (RAI).

Reynolds American Inc (RAI) : The most positive equity analysts on Reynolds American Inc (RAI) expects the shares to touch $61, whereas, the least positive believes that the stock will trade at $52 in the short term. The company is covered by 6 Wall Street Brokerage Firms. The average price target for shares are $55.5 with an expected fluctuation of $3.51 from the mean.

For the current week, the company shares have a recommendation consensus of Buy. Also, Berenberg initiates coverage on Reynolds American Inc (NYSE:RAI). The rating major has initiated the coverage with hold rating on the shares. The rating by the firm was issued on June 14, 2016.


Reynolds American Inc (NYSE:RAI): The stock opened at $49.96 on Wednesday but the bulls could not build on the opening and the stock topped out at $50.00 for the day. The stock traded down to $48.93 during the day, due to lack of any buying support eventually closed down at $49.35 with a loss of -1.30% for the day. The stock had closed at $50.00 on the previous day. The total traded volume was 4,691,902 shares.

Reynolds American Inc. (RAI) is a holding company. The Company operates through three segments: RJR Tobacco, American Snuff and Santa Fe. The RJR Tobacco segment consists principally of the primary operations of R. J. Reynolds Tobacco Company. The American Snuff segment consists of the primary operations of American Snuff Co. The Santa Fe segment consists of the domestic operations of Santa Fe Natural Tobacco Company Inc. (SFNTC). The Companys wholly owned subsidiaries include R. J. Reynolds Tobacco Company, American Snuff Company, LLC (American Snuff Co.), Lorillard, Inc., Santa Fe Natural Tobacco Company, Inc. (SFNTC), R. J. Reynolds Vapor Company (RJR Vapor), Niconovum USA, Inc. and Niconovum AB.

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