Analyst Rating Update on Southern Company (The) (SO)

Southern Company (The) (SO) : Zacks Investment Research ranks Southern Company (The) (SO) as 3, which is a Hold recommendation. 1 research analysts consider that the stocks fundamentals point to a bright future, hence they rate the stock as a Strong Buy. Not everyone is convinced about the stocks future, hence, the stock receives 1 Sell recommendation. 1 more believe that the stock has more downside risks, hence they propose a Strong Sell. A total of 9 analysts believe that the stock has a limited upside, hence they advise a Hold. The average broker rating of 12 research analysts is 3.03, which indicates as a Hold.

Southern Company (The) (SO) : The highest level Southern Company (The) (SO) is projected to reach is $62 for the short term and the lowest estimate is at $46. The consolidated price target from 8 rating analysts who initiate coverage on the stock is $53.38 and the possibility the share price can swing is $4.53.

Company shares have received an average consensus rating of Hold for the current week Also, Brokerage firm Jefferies maintains its rating on Southern Company (The) (NYSE:SO). As per the latest information, the brokerage house raises the price target to $55 per share from a prior target of $50. The shares have been rated Hold. The rating by the firm was issued on July 28, 2016.


Southern Company (The) (NYSE:SO): The stock opened at $53.41 on Wednesday but the bulls could not build on the opening and the stock topped out at $53.48 for the day. The stock traded down to $52.75 during the day, due to lack of any buying support eventually closed down at $53.04 with a loss of -0.60% for the day. The stock had closed at $53.36 on the previous day. The total traded volume was 5,053,562 shares.

Southern Company is an operating public utility company. The primary business of the Southern Company is electricity sales by the traditional operating companies and Southern Power. Southern Companys business segments are the sale of electricity by the four traditional operating companies and Southern Power. The four traditional operating companies, including Alabama Power, Georgia Power, Gulf Power and Mississippi Power, are vertically integrated utilities providing electric service in four Southeastern states. Southern Company owns all of the common stock of Southern Power Company, which is also an operating public utility company. Southern Power constructs, acquires, owns, and manages generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market. The Company also operates the All Other segment.

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