Analyst Rating Update on The Rubicon Project (RUBI)

The Rubicon Project (RUBI) : The consensus on The Rubicon Project (RUBI) based on 9 analyst recommendation on the company stock is 1.33, which is interpreted as a Strong Buy recommendation. Zacks Investment Research has issued a rank of 3 which endorses a Hold on the stock. However, 7 brokers have a differing view as they consider the stock to be a Strong Buy at current levels. 1 analyst believes that the stock is a Buy, which can produce decent returns in the future. 1 experts consider that the stocks earnings and the quoted price is in harmony, hence, they give it a Hold rating.

The Rubicon Project (RUBI) : The highest short term price target forecast on The Rubicon Project (RUBI) is $27 and the lowest target price is $22. A total of 10 equity analysts are currently covering the company. The average price of all the analysts is $23.45 with a standard deviation of $1.77.

For the current week, the company shares have a recommendation consensus of Buy.


The Rubicon Project (NYSE:RUBI): The stock opened at $9.50 on Wednesday but the bulls could not build on the opening and the stock topped out at $9.70 for the day. The stock traded down to $9.00 during the day, due to lack of any buying support eventually closed down at $9.20 with a loss of -32.70% for the day. The stock had closed at $13.67 on the previous day. The total traded volume was 11,753,812 shares.

The Rubicon Project, Inc. is a technology company that focuses to automate the buying and selling of advertising. The Companys Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers Websites and applications. Sellers of digital advertising use its platform for advertising, while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell advertising inventory; applications for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and ad networks, to buy advertising inventory, and a marketplace where such transactions are executed.

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