Brokerage Firm Rating on Discover Financial Services (DFS)

Discover Financial Services (DFS) has an average broker rating of 1.39, which is interpreted as a Strong Buy, as rated by 18 equity analysts. Nonetheless, 14 analysts are positive on the stocks future and they recommend a Strong Buy on the stock. 1 other analysts advise a Buy. Nevertheless, the majority of 3 analysts consider that the stock is a Hold with neither a large upside nor a downside. Ranking by Zacks Investment Research for Coach Inc is 3, which is also a Hold.

Discover Financial Services (DFS) : 14 Wall Street analysts covering Discover Financial Services (DFS) believe that the average level the stock could reach for the short term is $64.93. The maximum price target given is $75 and the minimum target for short term is around $58, hence the standard deviation is calculated at $5.44.


For the current week, the company shares have a recommendation consensus of Buy. Discover Financial Services (NYSE:DFS): During Thursdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $57.63 and $57.48 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $58.27. The buying momentum continued till the end and the stock did not give up its gains. It closed at $58.05, notching a gain of 1.06% for the day. The total traded volume was 2,877,667 . The stock had closed at $57.44 on the previous day.

In a related news,The officer (EVP) of Discover Financial Services, Offereins Diane E sold 10,000 shares at $56.56 on August 1, 2016. The Insider selling transaction had a total value worth of $565,600. The Insider information was disclosed with the Securities and Exchange Commission in a Form 4 filing.

Discover Financial Services (DFS) is a direct banking and payment services company. The Company is a bank holding company, as well as a financial holding company. The Company provides direct banking products and services and payment services through its subsidiaries. The Company manages its business activities in two segments: Direct Banking and Payment Services. Direct Banking segment includes consumer banking and lending products, specifically Discover-branded credit cards issued to individuals and small businesses on the Discover Network and other consumer banking products and services, including private student loans, personal loans, home loans, home equity loans, prepaid cards and other consumer lending and deposit products. The Payment Services segment includes PULSE, Diners Club and the Companys network partners business, which provides payment transaction processing and settlement services on the Discover Network.

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