Brokerage Firm Rating on Kroger Company (The) (KR)

Kroger Company (The) (KR) : 16 analysts are covering Kroger Company (The) (KR) and their average rating on the stock is 2.03, which is read as a Buy. 9 equity analysts believe that the stock has a bright future and the price doesnt capture all of its upside, hence they rate the stock as a Strong Buy. Kroger Company (The) (KR) also receives 1 more Buy recommendations from analysts who believe that the stock will do well going forward. A Zacks Investment Research rank of 3, which recommends a Hold affirms that they expect a large upside in the stock from the current levels. However, 2 analysts consider that the stock has more downward risks ahead, hence, they suggest a Strong Sell on the stock. A total of 4 brokerage firms believe that the stock is fairly valued, hence they advise a Hold on the stock.

Kroger Company (The) (KR) : The most positive equity analysts on Kroger Company (The) (KR) expects the shares to touch $51, whereas, the least positive believes that the stock will trade at $27 in the short term. The company is covered by 14 Wall Street Brokerage Firms. The average price target for shares are $40.43 with an expected fluctuation of $6.25 from the mean.


For the current week, the company shares have a recommendation consensus of Buy. Kroger Company (The) (NYSE:KR): The stock opened at $32.55 on Thursday but the bulls could not build on the opening and the stock topped out at $32.85 for the day. The stock traded down to $32.02 during the day, due to lack of any buying support eventually closed down at $32.30 with a loss of -0.25% for the day. The stock had closed at $32.38 on the previous day. The total traded volume was 9,605,632 shares.

In a related news, Van Oflen Mary Elizabeth, officer (Vice President & Controller) of Kroger Co, unloaded 12,000 shares at an average price of $37.85 on July 8, 2016. The total amount of the transaction was worth $454,200, according to the disclosed information with the Securities and Exchange Commission in a Form 4 filing.

The Kroger Co. (Kroger) operates retail food and drug stores, multi-department stores, jewelry stores, and convenience stores throughout the United States. The Company also manufactures and processes some of the food for sale in its supermarkets. The Company operated, either directly or through its subsidiaries, approximately 2,625 supermarkets and multi-department stores, approximately 1,330 of which had fuel centers. Approximately 48% of these supermarkets were operated in Company-owned facilities, including some Company-owned buildings on leased land. The Company operates its 2,640 supermarket and multi-department stores under banners, including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Frys, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smiths. Of these stores, 1,330 have fuel centers. The Company also operates 782 convenience stores, either directly or through franchisees, 326 fine jewelry stores and an online retailer.

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