Brokerage Firm Rating on Southern Company (The) (SO)

Southern Company (The) (SO) has an average broker rating of 3.03, which is interpreted as a Hold, as rated by 12 equity analysts. Nonetheless, 1 analysts are positive on the stocks future and they recommend a Strong Buy on the stock. Nevertheless, the majority of 9 analysts consider that the stock is a Hold with neither a large upside nor a downside. Ranking by Zacks Investment Research for Coach Inc is 3, which is also a Hold. 1 brokerage firm advices Strong Sell on the share due to lack of confidence about the future of the company. 1 considers that the stock is a Sell.

Southern Company (The) (SO) : 8 Wall Street analysts covering Southern Company (The) (SO) believe that the average level the stock could reach for the short term is $53.13. The maximum price target given is $62 and the minimum target for short term is around $46, hence the standard deviation is calculated at $4.49.


Company shares have received an average consensus rating of Hold for the current week Southern Company (The) (NYSE:SO): The stock was completely flat for the day, closing at $52.32 on Thursday. The flat closing masks the intraday volatility in the stock. After opening at $52.33, the stock touched an intraday high of $52.38 and a low of $52.00. Neither the bulls nor the bears asserted their supremacy at close, due to which the stock closed completely flat. The stock previously closed at $52.32. The total trading volume on Thursday was 4,479,838.

In a related news, Womack Christopher C, officer (EVP & Pres. External Affairs) of Southern Co, unloaded 46,008 shares at an average price of $53.4 on August 2, 2016. The total amount of the transaction was worth $2,456,827, according to the disclosed information with the Securities and Exchange Commission in a Form 4 filing.

Southern Company is an operating public utility company. The primary business of the Southern Company is electricity sales by the traditional operating companies and Southern Power. Southern Companys business segments are the sale of electricity by the four traditional operating companies and Southern Power. The four traditional operating companies, including Alabama Power, Georgia Power, Gulf Power and Mississippi Power, are vertically integrated utilities providing electric service in four Southeastern states. Southern Company owns all of the common stock of Southern Power Company, which is also an operating public utility company. Southern Power constructs, acquires, owns, and manages generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market. The Company also operates the All Other segment.

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