comScore (SCOR) : During the past 4 weeks, traders have been relatively bearish on comScore (SCOR), hence the stock is down -6.44% when compared to the S&P 500 during the same period. However, in the past 1 week, the selling of the stock is down by -0.89% relative to the S&P 500. The 4-week change in the price of the stock is -5.47% and the stock has fallen -0.84% in the past 1 week.
The stock has recorded a 20-day Moving Average of 2.18% and the 50-Day Moving Average is 7.6%. comScore (NASDAQ:SCOR): stock turned positive on Friday. Though the stock opened at $25.77, the bulls momentum made the stock top out at $26.27 level for the day. The stock recorded a low of $25.59 and closed the trading day at $26.09, in the green by 0.42%. The total traded volume for the day was 522,200. The stock had closed at $25.98 in the previous days trading.
The company Insiders own 4.9% of comScore shares according to the proxy statements. Institutional Investors own 92.01% of comScore shares. Also, Equity analysts at the Brokerage firm Oppenheimer maintains its rating on comScore (NASDAQ:SCOR). The rating major has initiated the coverage with outperform rating on the shares. The Analysts at Oppenheimer lowers the price target from $54 per share to $43 per share. The rating by the firm was issued on August 11, 2016.
comScore, Inc. provides data, metrics, products and services to clients in the media, advertising, and marketing industries. The Companys technology measures consumer interactions with digital media, including Web sites, apps, video programming and advertising. Its platforms provide products organized around three lines of business, Audience Measurement Products & Services, which measures the size, behavior and characteristics of online audiences across multiple platforms, including PCs, tablets, smartphones, televisions, game consoles and other connected devices; Advertising Products & Services, which provides solutions for planning and evaluation of digital advertising performance and Enterprise solutions enables customers to use digital media analytics. Its customers include Internet-based companies, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers and consumer packaged goods companies.