Shares of The Rubicon Project (RUBI) Sees Large Outflow of Money

The Rubicon Project (RUBI) : Net money flow in The Rubicon Project (RUBI) was negative ($7.68 million) and the inflow of money on uptick was $0.99 million, whereas, the outflow of money on downticks amounted to $8.67 million on Monday. The traders used every opportunity of price strength in the stock to sell their positions, hence, the total uptick to downtick ratio was 0.11. The block trades show that the large investors, were aggressive sellers in the stock. On the other hand, the total value of block trades done on downticks was $7.67 million. The money flow in block trades was negative ($7.67). The Rubicon Project (RUBI) gained $0.02 cent during the day and reached $9.65, a gain of 0.21% over the previous day.


the Rubicon Project, Inc. has lost 0.52% in the last five trading days and dropped 30.68% in the last 4 weeks. the Rubicon Project, Inc. has dropped 32.56% during the last 3-month period . Year-to-Date the stock performance stands at -41.34%.

The Rubicon Project (NYSE:RUBI): During Mondays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $9.69 and $9.58 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $9.80. The buying momentum continued till the end and the stock did not give up its gains. It closed at $9.65, notching a gain of 0.21% for the day. The total traded volume was 1,579,780 . The stock had closed at $9.63 on the previous day.

In a related news, According to the information disclosed by the Securities and Exchange Commission in a Form 4 filing, the officer (CFO & COO) of Rubicon Project, Inc., Tappin Todd L had sold 54,927 shares worth of $779,414 in a transaction dated May 16, 2016. In this transaction, 54,927 shares were sold at $14.19 per share.

The Rubicon Project, Inc. is a technology company that focuses to automate the buying and selling of advertising. The Companys Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers Websites and applications. Sellers of digital advertising use its platform for advertising, while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell advertising inventory; applications for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and ad networks, to buy advertising inventory, and a marketplace where such transactions are executed.

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