Short Interest Update on Lifevantage Corporation (LFVN)

Lifevantage Corporation (LFVN) : Traders are getting increasingly bearish on Lifevantage Corporation (LFVN), as can be seen in the addition of short positions from 742,380 on Jul 29, 2016, to 949,191 on August 15, 2016. The net change in shorts is 206,811 shares, an increase of 27.9%. 11 days remain before the expiry. The 7.4% of outstanding short positions on the stock compared to its float, shows that traders expect the stock to fall from the current levels. The daily volume of the stock is 82,968. The short interest information was released on Wednesday Aug 24th after the market close.

Lifevantage Corporation (NASDAQ:LFVN): During Wednesdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $13.68 and $13.40 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $14.13. The buying momentum continued till the end and the stock did not give up its gains. It closed at $13.88, notching a gain of 1.46% for the day. The total traded volume was 84,216 . The stock had closed at $13.68 on the previous day.


In a related news, The Securities and Exchange Commission has divulged in a Form 4 filing that the CFO of Lifevantage Corp, Jaggi Mark R. had purchased shares worth of $7,990 in a transaction dated on December 11, 2015. A total of 1,000 shares were purchased at a price of $7.99 per share. The information is based on open market trades at the market prices.Option exercises are not covered.

LifeVantage Corporation is engaged in the identification, research, development and distribution of nutraceutical dietary supplements and skin care products. The Companys products include Protandim, a dietary supplement that reduces the age-dependent growth in markers of oxidative stress; LifeVantage TrueScience, a line of anti-aging skin care products, which include TrueScience Ultra Gentle Facial Cleanser, TrueScience Perfecting Lotion, TrueScience Eye Corrector Serum and TrueScience Anti-Aging Cream; Canine Health, a pet supplement formulated to combat oxidative stress in dogs, and Axio, an energy drink mix formulated to promote alertness and support mental performance. The Company sells its products to an international network of independent distributors in the United States, Japan, Hong Kong, Australia, Canada, Philippines, Mexico and Thailand.

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