Shutterfly (SFLY) : Traders are increasing their bearish positions on the stock, as is visible by the 6.1% jump in the outstanding short positions; a total addition of 119,706 shares on the sell side. On Jul 29, 2016, the total short positions were 1,975,125 shares, which went up to 2,094,831 shares by the close of trading on August 15, 2016. It will take 6 days for the bears to roll over or cover. An average of 350,750 shares exchange hands daily. 6.5% of the float of the stock has been sold short by the bears. The short interest information was released on Wednesday Aug 24th after the market close.
Shutterfly (NASDAQ:SFLY): The stock opened at $49.99 on Wednesday but the bulls could not build on the opening and the stock topped out at $50.11 for the day. The stock traded down to $49.49 during the day, due to lack of any buying support eventually closed down at $49.75 with a loss of -0.38% for the day. The stock had closed at $49.94 on the previous day. The total traded volume was 143,013 shares.
In a related news,The officer (Chief Accounting Officer) of Shutterfly Inc, Blackwood-Kapral Lisa sold 480 shares at $50.02 on August 17, 2016. The Insider selling transaction had a total value worth of $24,010. The Insider information was disclosed with the Securities and Exchange Commission in a Form 4 filing.
Shutterfly, Inc. is a manufacturer and digital retailer of personalized photo-based products and services. The Companys segments include Consumer and Enterprise. Its products and services are offered through a family of lifestyle brands, including Shutterfly, Tiny Prints, Wedding Paper Divas, ThisLife, MyPublisher and BorrowLenses. The Company produces and sells bound photo books, greeting and stationery cards, personalized calendars, other photo-based merchandise and prints. It sells a range of photo-based merchandise, such as calendars, mugs, canvas prints, mouse pads, magnets and puzzles. The Consumer segment sells photo-based products, such as photo books, stationery and greeting cards, other photo-based merchandise, photo prints and also ships, as well as rents the BorrowLenses brand of products. The Enterprise segment is engaged in printing and shipping of direct marketing and other variable data print products and formats.