Brokerage Firm Rating Update on The Rubicon Project (RUBI)

The Rubicon Project (RUBI) has an average broker rating of 2.5, which is interpreted as a Buy, as rated by 12 equity analysts. Nonetheless, 3 analysts are positive on the stocks future and they recommend a Strong Buy on the stock. Nevertheless, the majority of 9 analysts consider that the stock is a Hold with neither a large upside nor a downside. Ranking by Zacks Investment Research for Coach Inc is 3, which is also a Hold.

The Rubicon Project (RUBI) : 8 investment research analysts covering The Rubicon Project (RUBI) have an average price target of $17.44 for the near short term. The highest target price given by the Brokerage Firm to the stock is $27 and the lowest target is $11 for the short term. Analysts expect the variance to be within $5.82 of the average price.


Company shares have received an average consensus rating of Hold for the current week Also, Major Brokerage house, First Analysis downgrades its ratings on The Rubicon Project (NYSE:RUBI). According to the latest information available, the shares are now rated Equal-weight by the analysts at the agency. Previously, the analysts had a Overweight rating on the shares. The rating by the firm was issued on August 16, 2016.

The Rubicon Project (NYSE:RUBI): The stock opened at $9.07 and touched an intraday high of $9.31 on Wednesday. During the day, the stock corrected to an intraday low of $9.07, however, the bulls stepped in and pushed the price higher to close in the green at $9.22 with a gain of 1.88% for the day. The total traded volume for the day was 805,751. The stock had closed at $9.05 in the previous trading session.

The Rubicon Project, Inc. is a technology company that focuses to automate the buying and selling of advertising. The Companys Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers Websites and applications. Sellers of digital advertising use its platform for advertising, while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell advertising inventory; applications for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and ad networks, to buy advertising inventory, and a marketplace where such transactions are executed.

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