Brokerage Firm Rating Update on Vera Bradley (VRA)

Vera Bradley (VRA) : The consensus on Vera Bradley (VRA) based on 7 analyst recommendation on the company stock is 2.43, which is interpreted as a Buy recommendation. Zacks Investment Research has issued a rank of 3 which endorses a Hold on the stock. However, 2 brokers have a differing view as they consider the stock to be a Strong Buy at current levels. 5 experts consider that the stocks earnings and the quoted price is in harmony, hence, they give it a Hold rating.

Vera Bradley (VRA) : 6 Wall Street analysts covering Vera Bradley (VRA) believe that the average level the stock could reach for the short term is $19. The maximum price target given is $22 and the minimum target for short term is around $17, hence the standard deviation is calculated at $1.79.


Company shares have received an average consensus rating of Hold for the current week

Vera Bradley (NASDAQ:VRA): The stock opened at $16.7 and touched an intraday high of $16.72 on Wednesday. During the day, the stock corrected to an intraday low of $16.42, however, the bulls stepped in and pushed the price higher to close in the green at $16.68 with a gain of 0.12% for the day. The total traded volume for the day was 175,566. The stock had closed at $16.66 in the previous trading session.

Vera Bradley, Inc. is a designer of womens handbags, accessories, luggage and travel items, eyewear, and stationery and gifts. The Company sells its products through two business segments: Direct and Indirect. The Direct business consists of sales of Vera Bradley products through the Companys full-line and factory outlet stores in the United States,, direct-to-consumer eBay sales and the Companys annual outlet sale in Fort Wayne, Indiana. The Indirect business consists of sales of Vera Bradley products to approximately 2,700 specialty retail locations, substantially all of which are located in the United States, as well as department stores, national accounts, third party e-commerce sites, the Companys wholesale business in Japan and third-party inventory liquidation.

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