Brokerage Firm Rating Update on Wayfair (W)

Wayfair (W) : Zacks Investment Research ranks Wayfair (W) as 4, which is a Sell recommendation. 5 research analysts consider that the stocks fundamentals point to a bright future, hence they rate the stock as a Strong Buy. 1 other analysts are mildly bullish on the stock and favor a Buy. A total of 9 analysts believe that the stock has a limited upside, hence they advise a Hold. The average broker rating of 15 research analysts is 2.27, which indicates as a Buy.

Wayfair (W) : 9 investment research analysts covering Wayfair (W) have an average price target of $52.89 for the near short term. The highest target price given by the Brokerage Firm to the stock is $85 and the lowest target is $43 for the short term. Analysts expect the variance to be within $12.84 of the average price.


For the current week, the company shares have a recommendation consensus of Buy. Also, Equity Analysts at the Bank of America downgrades the rating on Wayfair (NYSE:W). The brokerage firm has issued a Neutral rating on the shares. The shares were previously rated Buy. The rating by the firm was issued on August 10, 2016.

Wayfair (NYSE:W): The stock opened at $40.28 and touched an intraday high of $40.77 on Wednesday. During the day, the stock corrected to an intraday low of $39.93, however, the bulls stepped in and pushed the price higher to close in the green at $40.6 with a gain of 0.27% for the day. The total traded volume for the day was 1,287,000. The stock had closed at $40.49 in the previous trading session.

Wayfair Inc. (Wayfair) is an online destination for the home. Through its e-commerce business model, the Company offers browsing, merchandising, product discovery and prices for over seven million products from over 7,000 suppliers across five brands:, Joss & Main, AllModern, DwellStudio and Birch Lane. The Company offers a range of furniture, home furnishings, decor and goods. is its flagship mass market brand that focuses on offering a range of home furnishings and decor. Joss & Main is the Companys online flash sales site. AllModern is an online destination for original design for home enthusiasts. DwellStudio is an online design studio for home furnishings. Birch Lane is a new destination for home designs. Wayfair also generates revenues online through its retail partners. Wayfair Media Solutions helps selected manufacturers, retailers and other advertisers market to its consumer audience.

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