GoPro Inc (GPRO) is Initiated by BofA/Merrill to Buy, Price Target at $19

GoPro Inc (GPRO) was Initiated by BofA/Merrill to “Buy” and the brokerage firm has set the Price Target at $19. BofA/Merrill advised their investors in a research report released on Sep 16, 2016.

Many Wall Street Analysts have commented on GoPro Inc. Company shares were Reiterated by Wedbush on Jul 28, 2016 to “Outperform”, Firm has raised the Price Target to $ 14.50 from a previous price target of $13 .

On the company’s financial health, GoPro Inc reported $-0.52 EPS for the quarter, beating the analyst consensus estimate by $ 0.06 according to the earnings call on Jul 27, 2016. Analyst had a consensus of $-0.58. The company had revenue of $220.80 million for the quarter, compared to analysts expectations of $194.37 million. The company’s revenue was down -47.4 % compared to the same quarter last year.During the same quarter in the previous year, the company posted $0.35 EPS.

GoPro Inc opened for trading at $12.81 and hit $13.25 on the upside on Wednesday, eventually ending the session at $13.07, with a gain of 2.11% or 0.27 points. The heightened volatility saw the trading volume jump to 5,120,418 shares. Company has a market cap of $1,822 M.

In a different news, on Sep 7, 2016, Anthony John Bates (President) sold 9,704 shares at $14.16 per share price. According to the SEC, on Sep 1, 2016, Michael E Marks (director) sold 264 shares at $14.94 per share price. On Aug 22, 2016, Sharon S Zezima (General Counsel, Secretary) sold 4 shares at $15.00 per share price, according to the Form-4 filing with the securities and exchange commission.

GoPro Inc. produces mountable and wearable cameras and accessories which the Company refers to as capture devices. Additionally the Company develops and provides desktop editing software and mobile applications for free to consumers. The Company offers HERO line of capture devices which include HERO2 HERO3 camera the HERO3+ camera and the HERO4 and HERO. The Company also provides a selection of mounts designed to enable consumers to capture content while engaged in a range of activities. This includes equipment-based mounts such as the helmet handlebar roll bar as well as grip and tripod mounts. The Company also offers two software applications: GoPro Studio and GoPro App. GoPro Studio is a video editing tool that allows users to create videos from their GoPro content. The GoPro App allows users to control their GoPro cameras remotely using a smartphone or tablet. Its capture devices are sold through retailers wholesale distributors and on the Company’s Website.

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