The tech giant IBM and online storage firm Box unveiled the Box Relay, which is the first of the new products that Box will launch this week during the BoxWorks customer conference this year.
According to the CEO of Box Aaron Levie, “We are going to be introducing an all-new Box.”
“One place to manage, share and collaborate around your information,” he further stated.
Box Relay is part of the wider strategy of Box to make its service more “sticky,” and turn it into a service that people can utilize to collaborate and accomplish their tasks in the cloud. Currently, the firm has 66,000 paying clients, including 4,000 new clients who registered in its latest quarter. The company’s stock is trading higher by approximately 7% over the past 12 months.
According to Levie, “We want to make sure we can be as embedded into your business as possible, and Relay allows us to do that.”
“The more Box can help you replace other technology and solutions, the more value we can offer customers,” the Box CEO stated.
Levie said that the way tasks are accomplished in the enterprise is broken. Businesses need more effective ways to build, track, and manage work in order to complete the work more quickly. Complex legacy software, spreadsheets, email, as well as task management software do not have the capability to automate routine tasks. Hence, this slow things down.
The CEO of Box said, “We wanted to build technology that would help you automate those types of tasks so you don’t have to have really complex and cumbersome ways of doing that work.”
Box Relay is an add-on to the core cloud storage service of Box which will enable any team within an organization to create a custom workflow and add partners from outside the organization to join. On the dashboard, users can review, upload, edit, and approve or reject certain documents. The users will be updated through notifications, alerts, and email reminders. Also, users can share links to the other users for review and can also track progress. All of those who are added can view if the project gets stuck and know where the bottleneck lies.
According to the head of product Chris Yeh, this is a modern version of a content management system and paves way for a new direction for Box into more advanced workflows.
The Box CEO said that in building Box Relay, IBM brought its experience when it comes to developing platforms for the workforce, while Box contributed its experience in cloud management and skills in enhancing user experience. The latest service has been in the works for more than one year and will be available by 2017.
Brian White analyst Drexel Hamilton stated that it appears like Box is becoming more strategic to enterprise clients and is now considered as an emerging player in the software as a service space. The tech giants Microsoft and Apple have also teamed up with Box.