Southern Company (The) (SO) Receives ‘Analyst’ Rating

Southern Company (The) (SO) : The consensus on Southern Company (The) (SO) based on 12 analyst recommendation on the company stock is 3.03, which is interpreted as a Hold recommendation. Zacks Investment Research has issued a rank of 3 which endorses a Hold on the stock. However, 1 brokers have a differing view as they consider the stock to be a Strong Buy at current levels. 9 experts consider that the stocks earnings and the quoted price is in harmony, hence, they give it a Hold rating. 1 analyst sees the stock overvalued at current levels and advises a Strong Sell on the stock. 1 analyst also believes that the downside risk to the stock is higher and suggests a Sell on Southern Company (The) (SO).

Southern Company (The) (SO) : The highest level Southern Company (The) (SO) is projected to reach is $62 for the short term and the lowest estimate is at $46. The consolidated price target from 8 rating analysts who initiate coverage on the stock is $52.5 and the possibility the share price can swing is $4.84.


Also, SunTrust Robinson Humphrey maintains their rating on the shares of Southern Company (The) (NYSE:SO). The current rating of the shares is Neutral. Equity Analysts at the Firm lowers the price target to $51 per share from $53 per share. The rating by the firm was issued on August 29, 2016.

Southern Company (The) (NYSE:SO): After opening at $51.27, the stock dipped to an intraday low of $51.16 on Thursday. However, the bulls stepped in to buy at lower levels and pushed the stock higher. The stock touched an intraday high of $51.62 and the buying power remained strong till the end. The stock closed at $51.46 for the day, a gain of 0.21% for the day session. The total traded volume was 5,005,345. The stocks close on the previous trading day was $51.35.

Southern Company is an operating public utility company. The primary business of the Southern Company is electricity sales by the traditional operating companies and Southern Power. Southern Companys business segments are the sale of electricity by the four traditional operating companies and Southern Power. The four traditional operating companies, including Alabama Power, Georgia Power, Gulf Power and Mississippi Power, are vertically integrated utilities providing electric service in four Southeastern states. Southern Company owns all of the common stock of Southern Power Company, which is also an operating public utility company. Southern Power constructs, acquires, owns, and manages generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market. The Company also operates the All Other segment.

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