The Rubicon Project Inc (RUBI) is Downgraded by Morgan Stanley to Underweight, Lowers Price Target to $ 8

The Rubicon Project Inc (RUBI) was Downgraded by Morgan Stanley to ” Underweight” while Lowering the Price Target of the company shares to $ 8 from a previous price target of $11 . Earlier the firm had a rating of “Equal-Weight ” on the company shares. Morgan Stanley advised their investors in a research report released on Sep 12, 2016.

Many Wall Street Analysts have commented on The Rubicon Project Inc. Shares were Downgraded by Morgan Stanley on Sep 12, 2016 to ” Underweight” and Lowered the Price Target to $ 8 from a previous price target of $11 .The Rubicon Project Inc was Downgraded by First Analysis Sec to ” Equal-Weight” on Aug 16, 2016. The Rubicon Project Inc was Downgraded by Citigroup to ” Neutral” on Aug 4, 2016.

On the company’s financial health, The Rubicon Project Inc reported $0.17 EPS for the quarter, beating the analyst consensus estimate by $ 0.07 according to the earnings call on Aug 2, 2016. Analyst had a consensus of $0.10. The company had revenue of $65.11 million for the quarter, compared to analysts expectations of $63.62 million. The company’s revenue was up 34.1% compared to the same quarter last year. During the same quarter in the previous year, the company posted $0.06 EPS.

The Rubicon Project Inc opened for trading at $9.07 and hit $9.31 on the upside on Wednesday, eventually ending the session at $9.22, with a gain of 1.88% or 0.17 points. The heightened volatility saw the trading volume jump to 805,751 shares. Company has a market cap of $451 M.

In a different news, on May 17, 2016, Todd L Tappin (CFO & COO) sold 54,927 shares at $14.19 per share price. According to the SEC, on May 17, 2016, David Day (Chief Accounting Officer) sold 10,819 shares at $14.22 per share price. On Apr 19, 2016, Lisa L Troe (director) sold 2,150 shares at $19.20 per share price, according to the Form-4 filing with the securities and exchange commission.

The Rubicon Project Inc. is a technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers’ Websites and applications. Sellers of digital advertising use its platform for advertising while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers including Websites mobile applications and other digital media properties to sell advertising inventory; applications for buyers including advertisers agencies agency trading desks (ATDs) demand side platforms (DSPs) and ad networks to buy advertising inventory and a marketplace where such transactions are executed.

The Rubicon Project Inc

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