Vera Bradley, Inc. (VRA) Files Form 4 Insider Selling : Michael C. Ray Sells 10,800 Shares

Vera Bradley, Inc. (VRA): Michael C. Ray , 10% owner of Vera Bradley, Inc. sold 10,800 shares on Sep 26, 2016. The Insider selling transaction was reported by the company on Sep 28, 2016 to the Securities and Exchange Commission. The shares were sold at $15.64 per share for a total value of $168,928.00 , the company said in a SEC Form 4 Filing.

Other Insider transactions have been reported by the company according to SEC Form 4, on Sep 19, 2016, Michael C. Ray (10% owner) sold 10,800 shares at $15.97 per share price.On Jun 20, 2016, Richard Baum (director) sold 6,500 shares at $14.75 per share price.Also, On Mar 28, 2016, Kimberly F. Colby (EVP – Design) sold 14,134 shares at $19.62 per share price.On Mar 24, 2016, Patricia R. Miller (director 10% owner) sold 500,000 shares at $19.25 per share price.

Vera Bradley: On Tuesday, Sep 27, 2016 heightened volatility was witnessed in Vera Bradley which led to swings in the share price. The shares opened for trading at $15.65 and hit $15.77 on the upside , eventually ending the session at $15.71, with a gain of 0.71% or 0.11 points. The heightened volatility saw the trading volume jump to 1,70,536 shares. The 52-week high of the share price is $20.69 and the company has a market cap of $575 M . The 52-week low of the share price is at $10.41.

Vera Bradley Money Flow Index Chart

Company has been under the radar of several Street Analysts.Vera Bradley is Reiterated by Wunderlich to Buy while Lowering the Price Target of the company shares to $ 20 from a previous price target of $24 . The Rating was issued on Aug 11, 2016.

Vera Bradley Inc. is a designer of women’s handbags accessories luggage and travel items eyewear and stationery and gifts. The Company sells its products through two business segments: Direct and Indirect. The Direct business consists of sales of Vera Bradley products through the Company’s full-line and factory outlet stores in the United States direct-to-consumer eBay sales and the Company’s annual outlet sale in Fort Wayne Indiana. The Indirect business consists of sales of Vera Bradley products to approximately 2700 specialty retail locations substantially all of which are located in the United States as well as department stores national accounts third party e-commerce sites the Company’s wholesale business in Japan and third-party inventory liquidation.

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