Google Rebrands Cloud Division to Go Against Major Rivals

Google has rebranded its cloud unit in order to take on its major competitors. The tech giant has brought its services under one brand, called Google Cloud, in an effort to entice enterprise clients and take on competitors in the industry, including Microsoft and Amazon.

This new brand covers the internet search titan’s portfolio of services, products, and other technologies in the cloud segment.

This includes data analytics tools, artificial intelligence technologies, cloud hosting facilities, as well as machine learning capabilities.

The Google Cloud Senior Vice President Ms. Diane Greene stated in a blog post in the latter part of the previous week: “Over the next five years, businesses of every kind will be transformed by smart data, analytics, machine learning and digital communications. What is going to differentiate business in the future is digital technology.”

Aside from Google Cloud, the tech company has also renamed the former Google Apps for Work into G Suite. The G Suite encompasses a set of applications such as Gmail, Drive, Hangouts, Docs, and Calendar, among other software.

According to Gartner, the international public cloud services market is on track to expand by 16.5 percent to amount to $204 billion. At present, the mentioned market’s leading players include Amazon, Microsoft, and International Business Machines. Google is hoping that it could grab a slice of the market. While it does not break out cloud revenues, the “other revenues” segment of the company’s second quarter financial results that also consists of the cloud division experienced a 33 percent growth.

Market analysts have stated that the rebranding performed by Google was crucial in placing the cloud sector at the front of its offerings to enterprise clients.

According to CSS Insight’s Vice President of Enterprise, Mr. Nicholas McQuire, “Hanging off all their workplace and enterprise structure under Google Cloud is about saying look, this is our core, and more importantly, they feel this is the center of the universe going forward about how infrastructure gets provisioned in enterprises and how apps and devices access information. So there is as strategic importance of re-branding under that moniker.”

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