It seems like consumers are willing to adapt to Apple Inc.’s (NASDAQ: AAPL) move to get rid of a wide variety of ports on its newest MacBook Pro, as the device is reportedly getting more orders than any MacBook Pro in the entire history of Apple.
The marketing chief of the Cupertino, California-based tech giant Mr. Phil Schiller stated, “And we are proud to tell you that so far our online store has had more orders for the new MacBook Pro than any other pro notebook before.”
“So there certainly are a lot of people as excited as we are about it,” Mr. Schiller further added.
It is not a surprise that the new product is performing well in terms of sales, since the device reflects a huge innovative move for Apple’s MacBook Pro lineup. One of the most distinctive features of the latest MacBook Pro is its new multi-touch enabled strip of glass called Touch Bar, which is built into the keyboard and is utilized for accessing customized, application-specific tools.
Some have questioned if the new MacBook Pro will have a healthy demand, as Apple has been criticized for its decision to ditch ports such as the Thunderbolt port, classic USB jacks, and HDMI to achieve a sleeker design and USB-C. The removal of the SD card slot, which is frequently utilized for the transfer of large files of videos and photos, has been a major criticism.
Yet, record sales of the new device imply that consumers are overlooking the adverse effects of Apple’s removal of ports and are perfectly willing to adapt.
Regardless of how some consumers feel about the new MacBook Pro with no SD card slot, the Cupertino, California-based technology titan will most probably continue to ditch ports in the coming years. Ever since the company controversially killed off the floppy drive back in 1998, Apple has continued to discard a number of ports earlier than the other companies.
Aside from the floppy drive, other important ports that were removed by Apple include the 30-pin connector and disc drive. The release of the iPhone 7 with no headphone jack is another proof of Apple’s push towards a wireless future.
In the past, removing ports has worked out well for the Cupertino, California-based tech corporation. It appears like the removal of the SD card slot from the new MacBook Pro will pan out similarly for Apple, despite the fact that this move disappointed some clients in the near term.
As of the time of writing, the AAPL stock is changing hands at $111.59, up by 0.09 percent or 0.10 points.